EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
Old-school business intelligence (BI), although still important, is no longer at the cutting edge of modern IT projects. However, as the TechTarget 2016 spending survey shows, business intelligence is very much a priority for corporate IT.
EZINE:
Countries in the Middle East see technology as an industry of the future and are investing heavily in the sector as part of their economic diversification plans. Read in this issue how the latest development will see a $60m venture capital fund, based in Bahrain, invest in 120 early-stage startups across the Middle East region.
EZINE:
In this handbook, focused on the use of business intelligence and data analytics in the Asia-Pacific region, Computer Weekly looks at some examples of how making sense of data makes good business sense.
EGUIDE:
In this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.
EGUIDE:
Mobile and data technologies are allowing organisations to provide service levels not even dreamt of a few years ago. This guide looks at some examples of these technologies transforming organisations in Australia.
EGUIDE:
Explore the journey to a successful SAP HANA implementation so you can leverage the in-memory database's cloud and analytic capabilities. Learn about the key differences between HANA Cloud Platform and HANA Enterprise Cloud, uncover 5 implementation tips, and more.
EBOOK:
Organizations that deploy big data platforms are finding that they also need an upgraded data integration framework to meet rising demands. In this expert handbook, uncover advice on how to navigate the demands of big data architectures, high volume data warehousing, and data lakes by updating your data integration strategy.
EGUIDE:
Selling business executives on the value of big data analytics apps is becoming a to-do list item for more IT managers. In this e-guide, we analyze the platforms different companies used to implement Hadoop-based analytics and BI apps. Find out which ones worked for them so you can make a more informed decision about your future in big data.
EGUIDE:
In this expert e-guide, Ann Grackin from ChainLink Research gives an overview of SAP's new IoT offerings. Learn about these emerging services and find out how you can incorporate IoT products into your ERP, manufacturing, and analytics strategies.
