EBOOK:
With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
ESSENTIAL GUIDE:
By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
EZINE:
In this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.
EGUIDE:
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
EBOOK:
Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
EZINE:
In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.
ANALYST BRIEF:
In this Forrester brief, learn about the SiriusDecisions B2B Buyer Signals Framework and how it helps organizations identify the required signals and signal sensors for executing successful marketing programs and tactics.
EGUIDE:
ECM systems must evolve in order to satisfy users and meet customer experience expectations. This expert guide provides 7 core capabilities of a modern ECM system to help you satisfy your users' customer needs.
